If $10 million is projected to be raised through premium parking fees, and the fees are based on all 250 spaces to be paid at 180 events per year, what if the 250 cars per event don't show up because there is plenty of low cost parking nearby?
What if only 100 spaces per event get sold, because most can park across the street for $3?
How many free on street parking spaces are within 1/4 mile of the site?
To suggest raising parking prices for fewer shows and still sell out premium parking every time, is economically irrational;
"In economics, the marginal rate of substitution is the rate at which a consumer is ready to give up one good in exchange for another good while maintaining the same level of utility."