Economics, Financial Ethics and Consulting; Hartzman Fiduciary

One who intends to leave others better off for his having existed.

9/17/12

Is DGI using a push poll to kill off interest in Downtown Greensboro Food Trucks?


*11. Do you feel that food trucks should be banned 
in all of Downtown (make the green areas smaller on the map)?

Aren't always and never 
two words to remember to always never say?

Why would who say all?

Yes

No

Unsure

"A push poll is an interactive marketing technique,
most commonly employed during political campaigning,
in which an individual or organization
attempts to influence or alter the view of respondents
under the guise of conducting a poll.

*1. I am a (please check all that apply):

I am a (please check all that apply):  

Downtown Resident
Downtown Property Owner
Downtown Employee

Are some results being counted differently than others?

Will the final results disclose the disparities?

Downtown Restaurateur
Downtown Business Owner
Downtown Visitor

In a push poll, large numbers of respondents are contacted,
and little or no effort is made to collect and analyze response data.

Instead, the push poll is a form of ...propaganda ...masquerading as a poll.

*10. Do you feel that food trucks at the edge of Downtown, 
(such as the green area on the map) 
would help revitalize nearby buildings?

Didn't the GPAC task force use a push poll?

Isn't this a hypothetical question?

Yes

No

Unsure

Are these not leading questions?

*16. As health code inspections and monitoring of pushcarts and mobile food units 
is minimal at night and on the weekends, 
do you feel that the City or health department 
should assign staff to monitor mobile food units on evenings and weekends?

Is this not a loaded question appealing to fear
or increased taxation?

Yes

No

Unsure

.
.
...Push polling has been condemned by the American Association of Political Consultants...

One way to distinguish between push polling as a tactic
and polls which legitimately seek information is the sample size.

*18. What is your home zip code?

*19. Email address (required and must be a valid email address):

Genuine polls make do with small, representative samples,
whereas push polls can be very large, like any other mass marketing effort.

Push polls tend to be very short, with only a handful of questions...

*8. Do you feel that allowing food trucks in all of Downtown Greensboro 
will help or hurt existing Downtown restaurants?


Aren't always and never 
two words to remember to always never say?

Isn't this a hypothetical question?

Help

Hurt

Unsure

...Any data obtained (if used at all) is secondary in importance..."

Push Poll
Wikipedia

Push polling,
which often involves the use of hypothetical questions in survey instruments,
is a tactic that is designed to influence respondents’ decision making
in the guise of research.

even though such questions are purely suppositional in nature,
they can lead to significant changes in actual behavior.

However, post-test respondents indicated that their behavior will not change
based on responding to hypothetical questions,
suggesting that the contaminative effects of such questions
are probably unconscious and uncontrollable.

Push Polling:
The Effects of Hypothetical Questions on Decision Making

Gavan J. Fitzsimons
University of Pennsylvania
Baba Shiv
University of Iowa


No comments: