One who intends to leave others better off for his having existed.

1/31/12

Fine print

"Fine print...is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service.

The larger print that is used in conjunction with fine print is ingenuously used ...to deceive the consumer into believing the offer is more advantageous than it really is, via a legal technicality which requires full disclosure of all (even unfavorable) terms or conditions, but does not specify the manner (size, typeface, coloring, etc.) of disclosure.

Fine print often says the opposite of what the larger print says.

...The use of fine print has become a standard method of advertising in certain industries, particularly those selling a higher-priced product or service, or a specialty item not found on the mainstream market, or involving a signed contract.

The practice, for example, can be used to mislead the consumer in reference to an item's price, its value, or the nutritional content of a food product."

Fine print

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